Pureology Hydrate Shampoo

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For strands that seek a sensorial splash of intense moisture and supple softness. Our ultra-nourishing formulas shield against damage, seal in vibrant color and smooth even the thirstiest tresses from root to tip.
The #1 Hydrating Shampoo & Conditioner in the US*
3 times more hydration in one use**
Before/After

Adds moisture
Replenishes dry hair
For Medium to thick hair types
ZeroSulfate®, 100% Vegan Formula
Color protection from patented Antifade Complex®

Apply a dime-sized amount to wet hair at the scalp. Emulsify into a rich lather and work it down to the ends. Rinse. For extra cleansing, repeat.